Overview

Kim Lyons is a deeply experienced legal marketing executive with over 16 years of experience driving business development and marketing strategy for law firms ranging from Am Law 100 powerhouses to boutique litigation, business, plaintiff, and family law practices. Her career began as a legal intern and evolved through hands-on roles as a complex trusts and estates paralegal and practice manager—giving her a rare, holistic perspective deeply attuned to the needs of clients, attorneys, and the business of law.

A natural relationship-builder and problem-solver, Kim has led marketing departments across diverse practice areas. She’s directed SEO-driven digital campaigns, overseen CRM systems, managed RFP responses, and led client intake operations—consistently delivering high-impact strategies that help firms grow, differentiate, and connect with their audiences.

Today, Kim serves as Chief Client Officer at Singleton Schreiber, where she supports a team of powerhouse advocates fighting for justice in cases that truly matter—from Utility Fire Litigation and PFAS Contamination to Civil Rights and Sexual Assault. She takes pride in amplifying the voices of survivors and communities through thoughtful messaging and campaigns that reflect the firm’s mission to create real-world change.

Kim is also a recognized leader in the legal marketing community. As the former Northwest Chair of the Legal Marketing Association (LMA), she led local programming and collaborated with the regional board. She remains an active mentor, speaker, and committee member in LMA and several plaintiff attorney organizations, including the Consumer Attorneys of San Diego, the Consumer Attorneys of California, and Public Justice.

Her path to leadership was anything but traditional—before college, Kim worked as a commercial fisherman in the Bering Sea. That experience, and others outside the boardroom, continue to shape her values and leadership style. She believes in grit, gratitude, and the power of people to rise above challenges with the right support and vision.

With an abundance mindset, Kim is always learning and seeking new ways to elevate her work and the people around her. Her specialties include operations, attorney coaching, strategic planning, PR, CRM, SEO, and digital marketing. On weekends, you’ll likely find her fishing, snowboarding, or chasing waves with her Aussie pups.